Design Activism: Beautiful Strangeness for a Sustainable World
Design Activism: Beautiful Strangeness for a Sustainable World
I have been following the work of Otto von Busch, designer, theorist and activist. Hew has just completed his PhD entitled Fashion-able, Hactivism and Engaged Fashion Design at the University of Gothenburg.
Through self passage he collaborated with other designers to challenge traditional fashion design through a series of workshops to produce a series of open source toolkits of a “how to nature” – inspiring people to hack traditional fashion methods.
His work is provocative and inspires people to actively engage in the fashion cycle to take ownership. By making things our own – we can create new ways to produce, consumer and adorn fashion. I find his work empowering and his approach challenges us to re-evaluate fashion and find ways to relate to our clothing at a time when we are becoming disassociated and things convey less value.
I love his newly coined terms of Craftivism (craft meets political activism), Shopdropping (the art of reverse shoplifting), or Swap-o-Rama-Rama workshops.
His thesis and toolkits are available to download via http://www.selfpassage.org/
At London Fashion week 2009 an alternative fashion show took place in the streets outside the London Fashion Week Venue, organised by Conscious Designers Collective – an Eco collective founded by ethical design labels Tammam, Miksa, Sew Last Season and Ria Roberts. The CDC are a non-profit organisation with the goal to spread the message about fair trade, environmental practices and sustainability.