Re-Conceptualizing Fashion Shows 2

 Gareth Pugh Spring/ Summer 2010

 A fashion film produced in collaboration with Ruth Hogben. It was a prequel of his Paris runway show which took inspiration from the four elements, earth, wind, fire and water.

Is this format a new way to present such conceptual creations? The collection really lends itself to this format… it sets the atmosphere and the aesthetic is celebrated through the moving image. Real time fashion shows present a certain ambience but can digital media enhance the conceptualization and perfomability of a collection? 

I think it’s an interesting add-on and can’t wait to see other designers adopting such a process.

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Re-Conceptualising Fashion Shows

 

“A perfect storm of fashion, art, technology and sound captured by dancing robotic cameras who fed the whole thing live to the Internet….”
Alexander McQueen: Spring 2010 RTW 

“A perfect storm of fashion, art, technology and sound captured by dancing robotic cameras who fed the whole thing live to the Internet….”
Alexander McQueen: Spring 2010 RTW 

 

1 to 1 Shopping

 

 

 

Fashioning the future: Augmented reality allows trying on of outfits
San Francisco – Online retailer Tobi.com has launched a virtual fitting room that can be accessed from the home. Customers can try items on through innovative use of a webcam and motion sensors are used to rate styles with the wave of a hand. They can also post pictures immediately to Facebook in order to see what friends think.

Fashioning the future: Augmented reality allows trying on of outfits
San Francisco – Online retailer Tobi.com has launched a virtual fitting room that can be accessed from the home. Customers can try items on through innovative use of a webcam and motion sensors are used to rate styles with the wave of a hand. They can also post pictures immediately to Facebook in order to see what friends think.

 

 

Cherish Your Wardrobe

Mortiz Waldemeyer

I have been meaning to do a blog entry about Mortiz Waldemeyer’s work for some time. I first heard him present his work during a keynote at the ISEA09 event in Belfast this summer… I was lucky enough to hear him present again at Central Saint Martins a few weeks ago, which was even more engaging and inspiring!

Mortiz trained as an engineer at Kings College in London and began his journey working for Philips at their Innovation Lab… 
He is the technical “know how” behind many high end fashion and interior collaborative projects that can truly be defined as “cutting edge”.  The projects were introduced with an explanation of the original concept, the methods of production and a concluded with reflection of how the end outcome performed and was received. I thought this was a really inspiring and insightful way to present such unique creations.

For example an interactive LED chandelier embellished with swarovski crystals, designed to display text messages.

High end fashion collaborations  working with the likes of Hussein Chalayan  to produce the 20 years of fashion collection and a following project invited him to make a video dress) concept reality…

 

 

 

 

 

 

 

 

 

 

 

 

 

A project with Zaha Hadid (pictured above) to design LED technology into Zaha’s futuristic kitchen interiors. 

 

He has received commissions from the music industry to integrate laser technology into clothing for Mika’s music video and was recently invited to design a laser jacket for Bono’s stage performance. 

A lot of his project’s have been heavily financed and supported by the likes of swarovski without which it would have been impossible to produce as the level of manpower, technical skill and material cost exceeds traditional production processes above and beyond!

The projects were introduced with an explanation of the original concept, the methods of production and a concluded with reflection of how the end outcome performed and was received. I thought this was a really inspiring and insightful way to present such unique creations. 

I was blown away by the level of skill, technical ability, methodical thinking and innovation invested in each of these projects… He uses LED technology is alternative ways and really pushes the boundaries to help others realise a concept and make it a reality.
For further explorations check out his blog or follow his tweets.

ISEA 2009

I am off to Belfast, Ireland this week to the International Symposium of Electronic Art 09 where I will be presenting my first academic paper! The ISEA is a non profit organisation promoting interdisciplinary action through academic discourse and promoting a dialogue through the disciplines of art, design, science and emerging technologies.

I will be presenting in the third Interactive Textiles category which explores collaboration, cross-disciplinarity and consumption. My paper reviews participatory design methods for fashion support by digital media and sustainability will be a central theme throughout my presentation.

I’m really excited to be attending this event as they have some really amazing key note speakers lined up. Clive van Heerden , the Senior Director of Design-Led Innovation at Philips and responsible for leading the Philips Design Probes program will be presenting on Wednesday and Thursday will host Moritz Waldemeyer, the engineer behind Hussein Chalayan’s futuristic fashion creations.

The are a series of Fashion and Textiles sessions exploring time and form, materiality and wearability and lastly, adoption and collaboration, cross disciplinarity and consumption.And that’s just a summary of the Textile categories, there are many more presentations and workshops within other disciplines.

 

 

I cant wait to experience this action packed week! Running parallel to this digital exploration I am going to try out another digital experience – twitter! I will try my hand at some micro blogging photos and comments live from ISEA09 for the duration of the week… Bye, bye and tweet to you later!

Fashioning Now

Fashioning Now, changing the way we make and use clothes is an exhibition and symposium at University of Technology, Sydney 28 July – 28 August 2009. The exhibit features innovative research projects from Australian and International practitioners including three members of staff and research from LCF Prof Helen Storey MBE, Dr Kate Fletcher and Jennifer Shellard.

Fashioning Now addresses all stages of the clothing lifecycle exploring the production and use of garments and addressing how and why they become discarded. The work has been submitted in an array of different mediums from garments,textile objects, time based art, photography and fashion illustration. The designers have used upcycling techniques, zero waste production, slow fashion, bespoke services, traditional craft and many more methods to present a series of sustainable solutions and poise scenarios for further research and development.

Visit the Fashioning Now website which hosts information about the event, the exhibitors and their work. Case studies are available to download and the website will be updated regularly making is a valuable resource for those with in an interest in sustainable fashion and textiles.