The F Factory – LIMITED EDITION experiences

Fendi will be playing quite a role in the event this year, introducing the F Factory, a limited-edition retail project in the Miami Design District’s Moore Building (home to Zaha Hadid’s “Elastica” permanent exhibition), starting November 30 2009 and running until Christmas.


The shop will feature the brand’s most coveted bags, complete with Fendi’s Roman craftsmen on-site to personalize each one. But in true Basel form, art and culture will infuse the retail. Graffiti artist Andre is creating three needlepoint panels live in three 60-minute “performances” in the space, which will then be stitched into a unique Fendi bag.

You can buy your own Fendi Baguette Needlepoint Stitch Kit, designed by Silvia Venturini Fendi for $995!

Other collaborations include Moritz Waldemeyer’s collaboration with Fendi to create six custom-made Gibson guitars with Silvia Venturini Fendi, which will project lights on the walls when played by American band OK Go.

The Limited Edition Experiences program in the Miami Design District. Launched by Dacra, a real estate company that owns 80% of the 18-block area that constitutes the Miami Design District, Miami’s Limited Edition Experiences program brings together designers like Cynthia Rowley,Duncan QuinnChristopher RossMaison Martin Margiela, and Marni, all of whom engage consumers with a series of initiatives ranging from pop-up stores to limited-edition wares, in-store events, documentary screenings, and more.

Luxury fashion engaging in experiential goods and services… could this be the new Eco Luxury market of the future? I can’t wait to see how these pop up projects proceed!

For more info visit website

Make Do & Mend

Re-Conceptualizing Fashion Shows 2

 Gareth Pugh Spring/ Summer 2010

 A fashion film produced in collaboration with Ruth Hogben. It was a prequel of his Paris runway show which took inspiration from the four elements, earth, wind, fire and water.

Is this format a new way to present such conceptual creations? The collection really lends itself to this format… it sets the atmosphere and the aesthetic is celebrated through the moving image. Real time fashion shows present a certain ambience but can digital media enhance the conceptualization and perfomability of a collection? 

I think it’s an interesting add-on and can’t wait to see other designers adopting such a process.

Hacking Design

The RSA will be hosting an event exploring the notion of “design-hacking” a term used to offer alternatives to traditional design, production and partcipation. This event will be chaired byScott Burnham (author of the RSA Design & Society pamphlet on design-hacking) and invites Dr Otto von Busch “haute-couture heretic and DIY- demangogue”.

Dr Otto Von Busch
 recently completed a PhD which combined a series of projects and experiments to explore fashion activism. His approach invites participants to actively engage in the fashion system and he has created a digital platform called >self_passage< which offers open source projects and proposed solutions. This is an excellent resource for designerspractitioners, researchers and fashion DIY enthusiast’s.

Event Description
As brave designers embrace this new frontier spirit. Design jam sessions of professional and amateur in cities and festivals all over the developed world unlock a creative energy that has, in fact, been ever-present in favelas and rural villages where necessity has always been the mother of invention.

Is design-hacking merely another post-modern phase in the history of design, or does it reveal a civic ingenuity and resourcefulness that a century and a half of industrially-fed consumerism has masked?

I have just booked tickets and really look forward to attending this event. I will update a new posting to summarise the proceedings.

Book Tickets or Further Information

Sandra Backlund – Slow Stitches in Time

I have been observing and admiring the work of fashion knitwear designer Sandra Backlund for some time and I think its a good representation of what it means to combine the words ‘slow’ and ‘fashion’ together in the same sentence. I have been thinking a lot lately about about the word ‘slow’ and its relationship to fashion.

Sandra Backlund studied at Beckmans College of Design, Stockholm and she formed her own label in 2004 immediately after graduating. Her knits are all produced by hand and she constructs the sculptural forms as she works, allowing herself the freedom to improvise as and when she likes. She begins her process with the same patterns blocks and then builds upon this structure to create new 3-Dimensional forms. Each piece takes hours upon hours of hand knitting skills, she is said to spend up to 20 hours per day locked away in her studio knitting and produces two amazing ten piece collections per year!

Her work is constantly changing, shifting and re-forming and I am truly inspired that each piece is crafted by hand. She stated in an interview with BLEND that she was taught to knit as a child by her grandmother and often gets her mother to help out when pressed towards deadlines.

I love the idea of skills being handed down between generations and re-interpreted. Backlund says “my work is very personal to me… I am fascinated by all the ways you can highlight, distort and transform the natural silhouette of the body with clothes and accessories… The handicraft process and the handmade feeling is also significant. I do experiment a lot with different materials and techniques… but its through my heavy wool collage knitting that I have found the ultimate way to express myself. ” The time, precision and quality invested in each piece can make it very difficult to categories her collections – are they truly fashion wearables or art forms? And how do you market or put a price tag on such a high level of innovation and craftsmanship? She could be labeled as a knitting visionary as she pushes the boundaries between traditional hand craft by creating fashion forward garments that are truly iconic and cutting edge. When asked to explain her thought process she explains there is no formula to it… she just experiments through the stitches. Once the panels are formed she pins and constructs them in front of a mirror to shape and form. It’s an interesting discussions as sometimes designers find it difficult to explain their method behind the process, it is an intrinsic part of the design process that is unexplainable and can not be taught.

I think investing lots of time and energy allows us to perfect and reflect a technique but I think there is also a little magic behind the new thoughts or concepts that emerge. I love Sandra’s work. I have linked to her website to view the 2009 collections. If only we could all use hand knitting in such an inspiring way we would have the answers to slow fashion at our fingertips!

Junky Styling “Wardrobe Surgery”

Junky Styling “Wardrobe Surgery” by Kerry Seager and Annika Sanders is available to purchase via their website. Junky Styling are a fashion brand who upcycle clothing to create new wearables and they offer a wardrobe surgery consultancy service that allows consumers to update their wardrobe using existing garments.

Working with used and already constructed clothing can be restricting but they have engineered this element into their design aesthetic and the overall look of the transformed garment is both stylish and wearable. A must have book for any fashion DIY enthusiast or any fashion consumer. Wouldn’t a few tips and tricks to update our wardrobe be valuable?

Fashioning Now

Fashioning Now, changing the way we make and use clothes is an exhibition and symposium at University of Technology, Sydney 28 July – 28 August 2009. The exhibit features innovative research projects from Australian and International practitioners including three members of staff and research from LCF Prof Helen Storey MBE, Dr Kate Fletcher and Jennifer Shellard.

Fashioning Now addresses all stages of the clothing lifecycle exploring the production and use of garments and addressing how and why they become discarded. The work has been submitted in an array of different mediums from garments,textile objects, time based art, photography and fashion illustration. The designers have used upcycling techniques, zero waste production, slow fashion, bespoke services, traditional craft and many more methods to present a series of sustainable solutions and poise scenarios for further research and development.

Visit the Fashioning Now website which hosts information about the event, the exhibitors and their work. Case studies are available to download and the website will be updated regularly making is a valuable resource for those with in an interest in sustainable fashion and textiles.