Re-Conceptualizing Fashion Shows 2

 Gareth Pugh Spring/ Summer 2010

 A fashion film produced in collaboration with Ruth Hogben. It was a prequel of his Paris runway show which took inspiration from the four elements, earth, wind, fire and water.

Is this format a new way to present such conceptual creations? The collection really lends itself to this format… it sets the atmosphere and the aesthetic is celebrated through the moving image. Real time fashion shows present a certain ambience but can digital media enhance the conceptualization and perfomability of a collection? 

I think it’s an interesting add-on and can’t wait to see other designers adopting such a process.

One Response to “Re-Conceptualizing Fashion Shows 2”

  1. Orel Says:

    Very nice! Check the implicit reference made to Loïe Fuller by searching videos of her butterfly dances at the beginning of the century…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: