Very Fashion & Style

very fashion

Images sourced from Very’s flickr account

Very – is a new online fashion brand who have integrated social networking and digital media tools like you tube, twitter and flickr into its social platform.  This will allow members to converse about clothing with others including expert stylists and celebrities!

The VIP lounge will open its digital doors tomorrow,  hosting a live chat with Vogue TV presenter and stylist Louise Roe.  The VIP lounge will allow members to discuss fashion and style with support. Louise is an industry expert who writes style columns for a number of fashion magazines like Elle and Vogue, she interviews top designers, celebrities and reports each seasons key trends for Vogue TV. So having access to her knowledge and expertise is an opportunity not to be missed! Guest speakers will follow on every day this week from Miranda Levy, Simon Webb, Fearne Cotton and Caprice.

The platform is said to evolve around the response of its users. I think its fab that Very are putting their members at the forefront and really paying attention to their interaction. We all love shopping (well I do!) and in the current economic climate and concern over environmental issues it can be very difficult to make fashion decisions. High street fashion has made clothing accessible to everyone but we have so many decisions to make… this can allow fashion to become lost in translation and maybe even take the joy away if shopping becomes more stressful. Therefore I welcome a platform that will provide support, allow us to ask questions and source style advice.

I love shopping but its not just the joy of walking out of a shop with a new garment (unless its something I been coveting for ages) but also the experiential value associated. Shopping can be a really social activity… we support each other and offer advice on what to wear and when.  Fashion is an important part of our lives it performs functionally but it can also promote well being and self confidence.  Finding a place and time to chat with friends and share fashion stories can be difficult to slot into our everyday lives but through using the internet we can communicate with our friends on the move…

Its great that Very are allowing us to apply digital media tools which we are already familiar  to fashion. Will it improve our fashion, style and allow us to make new friends in the process? Hopefully, we will need to watch that Internet space….

very fashion flickr


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