Nervous System have created a custom design tool to allow users to create bespoke products. Consumers can opt to buy ready designed jewellery or create their own. Each item is laser cut or produced through rapid prototyping methods by which all unique pieces can be manufactured at the same cost as cookie cutter ones. Therefore everything is affordable and ethically made.
They have also released their source code under the creative commons license to encourage others to adopt a similar approach. This interactive approach allows unique products to be created and as there is no definitive, final product, many designs can be created to allow for mass customisation.