The bYOB concept was the creation of the Object-Based Media Group at the MIT Media Lab, Gauri Nanda, Adrian Cable and V. Michael Bove Jr (2004)
“envisioning a conversation between a handbag, a scarf and a dress”
The intelligent fabric patches/swatches can be assembled to create a handbag (or any fashion ensemble). Each patch contains different technology functions that allow the creation to perform once connected. The video explains the process, function and use…
Its a fantastic example of interactive customisation, allowing the user/ wearer / co-designer to adapt the pieces to new scenarios. Its also a cleverly engineered concept for transformable fashion as it has been designed for assembly and disassembly.